Last Updated: 1 February 2018

This statement discloses how we manage, use and protect personal information obtained while using We will only use or share your personal information in a manner that is in accordance with this Privacy Statement, and as stated within the registration opt-in definition, unless we have obtained your prior consent. The consent statement is prominently displayed as part of the registration process on ItAllCounts.



We are committed to protecting the security of the data that you provide us with and we will seek to ensure that your personal data, along with your consent usage permissions are handled and maintained in a secure and data-protection compliant environment at all times.

Our Privacy Policy explains how and why we collect personal information, what we use it for, and to whom and when we disclose it. We update our policy from time to time, and you should revisit our website regularly to see the latest copy of the Privacy Policy. Any changes will come into effect when the updated Privacy Policy is posted to the website. complies with privacy regulations in each of the countries we operate:

Australia - Privacy Act 1988 including the AU Privacy Principles and other AU regulations such as the AU Do Not Call Register Act 2006, the AU Spam Act 2003.

United Kingdom - We seek to fully comply with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the Electronic EU Regulations 2011 as well with the forthcoming EU GDPR regulations expected to be in force in 2018. If you wish to find out more, please visit

New Zealand - Privacy Act 1993 New Zealand

United States of America - The Privacy Act of 1974 United States of America.

Canada - Personal Information Protection and Electronics Documents Act (PIPEDA).



We collect personal information when you visit our website. ‘Personal information’ or ‘personal data’ means the information you provide during the registration process.

We may collect the following information on you:

  • Your name
  • Your title
  • Date of birth
  • Contact information including email and phone numbers
  • Demographic information
  • Address and postcode
  • IP Address
  • Your responses to specific surveys
  • Your consent to receive further marketing communications from our partner charities.


WHY WE COLLECT PERSONAL INFORMATION AND WHAT IS IT USED FOR? collects data about you and your interests. We also use the information:

  1. To enable us to provide you products and services;
  2. So charities you support can communicate with you. Marketing communication might be by email, post, over the phone, SMS/MMS, depending on which contact channel information you have chosen;
  3. For security and risk management purposes;
  4. To provide to third parties to enable them to give you information about, and offer you products and services.
  5. To enable us to improve the quality of our products and services and to develop additional products and services, and for staff training and quality assurance purposes;
  6. To improve the quality and quantity of information on our website;
  7. Marketing analysis.

Where information is provided to any person or organization other than you accept that that person or organization may not have privacy policies that are as protective as our Privacy Policies, and you consent to the disclosure of your personal information with that understanding.

You may opt-out of receipt of any such offers at any time simply by submitting a request via our feedback form or in any way that we notify you in the relevant communication.



We may process your personal data ourselves or through data processors that will process data on our behalf (in which case we will remain responsible for ensuring the data processor complies with this policy and all current data protection regulations).

Depending on the consents that you set up at the time of registration and what personal information we hold about you, we may pass your personal information to Site Sponsors, Brand Partners or Data Partners (collectively third parties”) who may contact you by post, email and telephone for direct marketing purposes.

Email and Telephone data will only be released to third parties where you have given your positive consent (usually at the time of registration) allowing you to fully understand your registration preferences.

You are in control – If you wish to change or update your communication preferences you can do so at any time by contacting us here.



Your 'Registration Details', responses to the survey, date of response and any other information specific to the survey that you completed may be shared, with the charity you chose to support who may then contact you by email, text message, telephone or post depending on the consents that you supplied us at the time of registration or subsequently. Charities, like us, are obliged to comply with all relevant data protection requirements regarding their holding and use of your data.

If you no longer wish to hear from any of the charities running the surveys who have received your personal information, you will need to contact each of them directly to request this. This also applies to any other preference service you may have registered with such as the Mailing Preference Service.



You should be aware that some external data processors may be based outside the European Union or your country, whose laws provide a different standard of protection than that provided under English law. We will not release your data to a non-EU country processor without performing proper due diligence as to the standards of data protection within the specified country and proof of compliance.

We store all data collected in an encrypted environment and only for as long as is necessary However, despite our best efforts the Internet is not 100% secure and we cannot guarantee the security of any information you send to us via the Internet. We will not be responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of such information.



You have the right to:

  1. obtain access to your personal data
  2. receive information about us and the purposes for which we process your personal data
  3. prevent processing which may cause you damage or distress
  4. object to direct marketing
  5. object to purely automated decision-making in certain cases
  6. you have the right to seek compensation through the civil courts for a breach of a data controller’s obligations
  7. ask us to correct any errors and/or delete the information we hold opt out of any further contact by us or selected brand partners or sponsors
  8. If you would like to amend/delete details or contact us in relation to the above, please contact our data compliance officer through our ‘Contact Us’ page.



We automatically collect your IP address and record the web page from which you originated if you are using the service’s website.

Cookies are used to increase your security, not infringe on your privacy. Cookies are needed to monitor, facilitate, administer and optimize the website and service for users and to earmark any possible technical issues that may arise within the website or the service. We may use your IP address to help identify you, tend to any difficulties and to gather demographic and profile information. We also use the ‘cookies’ to collect information about your online activity on our website, such as the web pages you visit, the links you click, and the searches you conduct on our website.

Most browsers automatically accept cookies, but you can modify your web browser setting to decline cookies. If you choose to do this, you may not be able to avail yourself of some or all of the functionalities that the website or the service may offer.

ItAllCounts Customer Support – Contact Us


Corporate contact information:
1308/109 Pitt St,
Sydney, NSW, 2000
Telephone: +61 2 8003 4281